There are few sweeter words in real estate than the words “seller’s market.”
Sure, a seller’s market has its drawbacks. But one factor, people are buying, makes up for lots of drawbacks.
A seller’s market presents a challenge for brokers and agents and that’s another reason why you should consider adding the SpatialMatch real estate map search technology to your website.
First consider the numbers involved. You’ve got a lot of buyers who are willing to spend money, but you don’t necessarily have a lot of sellers. So competition is going to be fierce for listings.
Use every tool and resource to grab those buyers. With SpatialMatch, you will have an edge.
Because not only will you be telling the seller every other broker or agent will be telling the seller, but you will be able to show them how you have more resources at your disposal to market the house close to the price they want.
With SpatialMatch you sell more than the property. You have the ability to sell the neighborhood. You have the ability to sell those particular amenities the buyer wants. And in a bidding frenzy, if you have a buyer who really likes hot lattes and Starbuck is right around the corner from the property, that fact might just convince that bidder that yes, “I MUST have this property.”
Here’s how you do that with SpatialMatch.
The SpatialMatch data widget comes with an IDX. So when you show a property, you are showing it on a platform that also contains millions of businesses, detailed school information, municipal boundaries, roadways, parks, etc.
When you use the IDX to find a few properties that meet the buyer’s needs, right on the same platform, you can use the map-based geo-search to show the neighborhood amenities that meets the buyers needs as well.
For example, if the Jones have two school-age kids, you can use the SpatialMatch to point out how close all the top schools are in relation to the homes they desire. There is a distance slider built into the platform you can set to show the mileage.
Think about it. You have a seller’s market. You have buyers getting anxious knowing they need to move fast and might be competing with multiple offers.
On top of that, you show the buyers that there is only one property that meets their needs that is close to the schools in question.
It doesn’t have to be schools. It can be a train station, an L.A. Fitness, an Italian restaurant where you can pack on the pasta to use L.A. Fitness, a cool bookstore, a hot jazz bar. Does not matter.
In a seller’s market, there is no “we’ll think about it.” There’s only “Go for it” and “Make an offer.”
That’s a great story. That’s the story you TELL the SELLER with a live demonstration of SpatialMatch technology that is embedded into your site.
The technology that you will also use to attract today’s tech-savvy buyers who want more from a real estate agent’s website.
The technology that shows you have local knowledge, one of the factors a recent National Association of Realtors survey showed is important to buyers.
It’s a sellers’ market. That means buyers are now willing to spend money. They are helped by super-low interest rates, interest rates for 15-years mortgages that just hit a record low.
Buyers have to most fast. But so do you. You need to optimize your website to attract those buyers and listings.
One giant step you can take quickly is to add the SpatialMatch real estate search map tool. To see how, click here.
To read an article on advice editors are giving home buyers on this market, click here.
It’s called “The One Thing” and written by Gary Keller with co-author Jay Papasan. The subtitle - “The Surprisingly Simple Truth Behind Extraordinary Results.”
The premise is certainly wise and absolutely applies to how an agent or broker can step up their expertise in local neighborhood knowledge with the SpatialMatch real estate map search tool.
The gist of the book is this: if you could spend one half-day doing one thing that could change the trajectory of your year, would it be worth it?
Uh, yeah, you might say. Of course, if we finally sit down and do this, that will happen. And if we finally set aside time to do that, than this will happen.
But, simple as it sounds, how often do we really set aside the time to make a quantum leap in our business?
Take your real estate website for example. Do you realize in half a day, you could add a high power data widget that contains all USA public and private schools, millions of businesses, properties sold, municipal boundaries, and just about everything you would want to show a prospective buyer?
All on an interactive map. With a searchable database. With the ability to save searches and email them.
And with a map you can zoom in on and highlight particular areas. With a distance slider that shows you the relative distance of homes to neighborhood amenities.
With a vibrant IDX that pulls up detailed homes for sale information, right next to the amenities your home buyers want to see in a home.
For example, if Barbara Buyer wants a two-bedroom condo close to the interstate and within three miles of a ladies gym and even closer to a coffee shop where they can buy coffee to get pumped up for the gym, yeah, you can show all that on SpatialMatch.
Don’t you think embedding a tool like this would give an agent or broker a quantum leap in local knowledge?
Heck, you not only have local knowledge, you have the latest state-of-the-art tools.
Spending an afternoon beefing up your website can actually be fun. The SpatialMatch real estate map search tool makes it easy for you to become more familiar with the types of neighborhood amenities that improve your expertise. Makes it easy to make that decision, doesn’t it?
Sure, like any self-help book, it all sounds good until you actually have to do it.
But when it comes to your livelihood in real estate, you can’t neglect keeping your website up-to-speed with the latest technology.
This is ONE decision SpatialMatch makes very easy for you to accomplish. It’s easy to embed in your site and it’s easy to use.
It’s easy to cross off your list of things to do that will have an positive effect on the rest of your year, tasks that will make a difference for the entire year.